Before you start with the entire optimization process, there are two things that you need to get a good understanding of:
- First of all optimization is certainly not about increasing the conversion rate. In fact, optimization is more about getting targeted audience and the targeted customers and not simply optimizing the conversion rate of a specified page blindly. Getting increased leads does not get you anywhere if you do not have the right fit for your business. Hence you will need to focus on optimizing as a strategy to looking for more targeted customers who will simply love what you are offering and will help you in growing your business by word of mouth.
- Secondly, what you need to understand at the most basic level is the must-have imperative experience of the website that you own and the products or services that you are offering. Ask yourself questions like what is it that your product does that the customers can’t do without, what is the most important thing that they come for at your website? The moment you know why the customers are coming to your site, you can get down to optimizing the visitors of your site to their must-have experience as soon as possible.
This is not as simple or may be always lucid as it sounds. Numerous companies simply stack the must-have experience behind the pages that contain content, bands of user inputs, complicated registration processes and other elements of websites that hamper the delivery of what is most important.
Those obstacles are all barricades that keep almost a big fraction of your site visitors from knowing how awesome your product is. Hence, once you have complete clarity as to what it is that people love the most about your product, you can create an optimization strategy that starts off by eliminating those barricades to get the biggest fraction of the visitors to go through that experience.
Conversion Rate Optimization Solutions
Look For Hidden Opportunities:
Take a peek at individual problems and figure out solutions that resolves it the best. For instance, if your sign-up form has a very low conversion rate, try asking yourself that do you even need it. Or you can look for the websites that will help you in fixing the problem of redirecting the visitors to where they ceased filling up the sign-up forms the next time they visit.
Give Priority To the Actions:
After allocating every obstacle and issue a possible solution, it is now time for you to prioritize your actions since all of them come with an opportunity cost. So start off with achievable and quick wins since they are easier to test and develop.
Don’t Assume Anything:
Talk to your customers, former customers if any and prospects to get a better perspective on where you stand and how you can do it even better.
The blog written by Neil Patel with 7 Simple Things You Can Do To Fix Your Marketing gives more hidden Opportunities to increase conversion rate.